The Remarketable

It has been an interesting 12 weeks to say the least. For my final post I will analyse what google analytics has collected from my blog since May. I going to look over the four reports and give my thoughts and recommendations for the potential furture of this blog . Audience Report My audience were mostly female aged 25-34 from Ireland. There are vast majority English speaking and like to use their devices more than desktop.  Acquistion report My top channel was refferal (53%). I found the majority of new users came to the blog from this channel. Refferal has the highest bounce rate. One of goals for the blog was time spent on the blog, and I found I made most of conversions from Social users. From this I gather that there is a real potential to gain more from the social network channels. It's something that I didn't pay to much attention to but I recommend to try get more users from the Social Network. Share the blog on personal accounts to try drive numbers so...

Inbound and Outbound Marketing Pull and Push strategies. Inbound  (Pull) - Customers come to you. In this strategy your content is what pulling people in  organically. The customer is centered in this philosophy and that is to be as helpful as possible to the customer. Impowering them to make their own decisions. Attracting visitors because they find your content  helful to them (Naomi 2020). Having good social etiquette, being helpful and not getting in the way. (Hubspot 2018) Common Inbound Channels are a blog, social media or website. Tailor each to a stage to the buyer journery. 1.Attrract - Create good and rich content, Keywords, Think about being helpful to the customer persona. 2.Convert - Having clear calls-to action, landing pages 3.Close - Follow up emails, Customer relationship management, Analyse interactions 4.Delight - send Surveys, create Smart content, Create personalized content       Inbound marketing strategy : Tips for ...

Influencers and Affliated Marketing Working with influencers to promote your business can be really effective. For example Casey Neistat. A film-maker now mostly known as a YouTube influencer and full time vlogger. You might have seen him before snowbarding in New York city or reviewing the Ethiad A380 (THIS IS THE MOST EXPENSIVE PLANE TICKET IN THE WORLD) Business from Airlines to smartphones to skateboards, all want Casey to review their product or service because of the potential awareness, web traffic and positive association it could create from Caseys hard earned fans and followers watching him talk on a video. His videos views are in the millions and people come back because his videos interesting, authentic and entertaining, not to mention incredibly well edited. Check this out, when NIKE asked Casey to make a movie about #makeitcount (and promote their fitness watch) Affiliate Marketing is an online marketing advertising channel that enables merchants to extend ...

5,000 That's the estimated number of ads the average person will see on a daily basis. (Clario 2020) Most of which go unnoticed or actually avoided all together like those very flashy annoying pop-up ads that appear on your screen. Cutting through the clutter is tough but rewarding when done right. That why pretty much every business uses ads a channel. The marketing rule of 7 suggests that in takes seven interactions with a brand before consumers purchase something. (Naomi 2020) The Phrase 'If you throw enough shit at a wall, some of it will stick' comes to mind, it's Australian in origin I believe, so pardon my French.  Knowing your target audience is paramount before engaging in ads. Customer personas can be used to understand who your customer is and where they are in life and where they are online. A digital Marketing Strategy should harness POEM. Paid, owned, and earned media. Combining for a balance stragey.  Looking at Paid media today, ...

The five S's of digital marketing by PR Smith and Dave Chaffey The five S are used in goal setting for digital marketing. They represent the basic objectives for a business who is operating online. Sell  - The first and most obvious S of digital marketing. Having an online 'vitual store front' can be a game changer for a business as many people now buy online rather than offline. Sell can stand for other converstions but the objective is to grow and reach as many people as possible. Speak  - Get to know your customers. To get a dialog going you need them to engage with your content first and then begin coversations. Find where your customers are online and start there. Speaking to your customers will help make better decision in the future.  Serve  - Refers to customer service and website usability. Good service adds value to your customer. Anwsering quieries in professional and timely manner. Having a good interface and design helps ser...

Social Media has taken many steps forward in the last decade, but still has a long way to go. Seems like so many platforms, apps and trends come and go these days. Only to replaced by the next innovator or to be bought by Facebook.  The real beauty of social media is its ability to reach far flung corners of the globe and connect us in a matter of seconds. It's no wonder why social media is used by us and business' alike today. Connecting with your audience, building your brand awareness and increasing conversions are just a few benefits of having a social media strategy as a business as part of an overall digital marketing strategy. Here's what a social media strategy for Hydrofood would look like. 1) Set Goals Objective - Grow Brand  Social Media Goal - Grow awareness, Increase new users on website by 100% in 12 months by posting regularly on different social media platforms. Objective - Drive Sales  Social media goal -  Coversions, In...