The Remarketable

Social Media has taken many steps forward in the last decade, but still has a long way to go. Seems like so many platforms, apps and trends come and go these days. Only to replaced by the next innovator or to be bought by Facebook.  The real beauty of social media is its ability to reach far flung corners of the globe and connect us in a matter of seconds. It's no wonder why social media is used by us and business' alike today. Connecting with your audience, building your brand awareness and increasing conversions are just a few benefits of having a social media strategy as a business as part of an overall digital marketing strategy. Here's what a social media strategy for Hydrofood would look like. 1) Set Goals Objective - Grow Brand  Social Media Goal - Grow awareness, Increase new users on website by 100% in 12 months by posting regularly on different social media platforms. Objective - Drive Sales  Social media goal -  Coversions, In...

What is Success anyway?  There are so many measurable metrics on Google Analytics that at first it's quite easy to feel bewildered and somewhat unsure of this all knowing machine. A sea of data, waves of graphs, diagrams and reports that give insight into website's performace, but what are the metrics for Success? Success can mean so many different things to so many different people, but ultimately it can mean whatever you want it to.  Maybe a bit simple but this is how I see it, choose the right goals that mean success to you. Here's a great TED TALK, about success and goal setting, and something that was new for me, OKRs. Objective and Key Results. "Our leaders and institutions are failing us, but it's not always because they're bad or unethical, says venture capitalist John Doerr -- often, it's simply because they're leading us toward the wrong objectives. In this practical talk, Doerr shows us how we can get back on track with ...

Organic Search Engine Optimization , is the 'process of optimizing your website to get organic, or un-paid  traffic from the search engine results'. The most used search engine is of course Google. Google's goal is to provide the best possible results for users, the goal of Organic SEO  is to create a website and content that is worthy of Google's top ranking'. [1] For your website to do this effectively you have to know the search engines guidelines and how the bots are going to rank. Check out this link to see how google follows these 'Strict' guidlines to provide the best results. Search Quality Evaluator Guidelines   So when someone makes a search, the search engine bots follow these 3 steps to deliver results; Crawl:  Scour the Internet for content, looking over the code/content for each URL they find. Index:  Store and organize the content found during the crawling process. Once a page is in the index, it’s in the running to ...