The Remarketable

Wireframing is like a rough sketch of a website you intend to build.  It's important to plan builds no matter what it is, you wouldn't start to build your house without first drawing a blueprint of how you want it to look and building your website should be no different. This concept of planning reminds me of a funny story, recently my father payed his buddies (who are complete cowboys by the way) to build a brick shed out the back. Construction began, cement was layed and brick by brick it begain to take shape. I asked my dad "Can I see the sketch of the new shed Da?" "You don't get a sketch for a shed!" he replied in his imperious manner. Needless to say the lads building the thing didn't have a clue what they were doing and 5 or 6 layers of bricks later my Mam announces "they haven't left space for the door..." Not very user friendly as you can imagine. 'Wireframing is a quick and effective way to identify usability issues...

Jellies & Jaffas - Applying PR Smith's SOSTAC Marketing Model to an Online Confectionery Start-Up The SOSTAC Model involves 6 core components to build and maintain a Marketing Stategy. A robust model that can be applied to virtually every commercial sector.  https://aarondaly18.wixsite.com/mysite-1/post/sostac-model The report for this confectionary Start-Up is incredibly structered and well referenced throughout. It gives a clear explaination of what it sets out to do and then does it. Confectionary is always in demand, especially in times of unease and reseccion. They would find themselves in a good situation currently. Candy companies are relatively recession-proof said Peter Liebhold, chairman of the Smithsonian Institution. [2] I really appriciate the Great British Bake Off example, that show is my guilty pleasure and always makes my mouth water which usually leads me to the shop to fix my cravings, or scouring my press for biscuits baking material whil...

 Customer Analysis  Knowing your customers is the most important aspect of a digital marketing strategy. There is a saying, “A strategy is only as good as its execution” , so why do most strategies fail to execute? I think a strategy is only as good as the research put in. Collecting as much data as possible from existing users/customers of a brand, via surveys, google analytics, feedback forms, interviews with brand advocates etc. is needed before creating a Customer Persona . [1] What is it? A Persona is presented as an individual person that represents a group of people with similar attitudes, goals and behaviours. Personas are created to help understand your target audience. Example of a Persona via Hubspot.com [3] Why is it Important? It's critically important to create personas to deliver a tailored strategy, with relevant content that will connect with your target audience in a meaningful way. Personas help to navigate future decisions to meet their need...