It has been an interesting 12 weeks to say the least. For my final post I will analyse what google analytics has collected from my blog since May. I going to look over the four reports and give my thoughts and recommendations for the potential furture of this blog .
Audience Report
My audience were mostly female aged 25-34 from Ireland. There are vast majority English speaking and like to use their devices more than desktop.
Acquistion report
My top channel was refferal (53%). I found the majority of new users came to the blog from this channel. Refferal has the highest bounce rate. One of goals for the blog was time spent on the blog, and I found I made most of conversions from Social users. From this I gather that there is a real potential to gain more from the social network channels. It's something that I didn't pay to much attention to but I recommend to try get more users from the Social Network. Share the blog on personal accounts to try drive numbers so that analytics can be more effective.
Behavour
I can see that over the 12 weeks it is a downward spiral in terms of interest. Less views, less time on blog, higher bounce rates. However, I can see some posts that are exceptions to the spiral. That content was more interesting in my option and becasue of that it was a good post and people spent time reading it. Average 50% bounce rate. My recommendation is to make content of a better standard and never rush a job ever again. Get a calendar for posts and be more consistent with your content in terms of preparation, quality and delivery. This should lead to more engagements and conversions
Converstions
When you set the goals that aren't very SMART you are potenially setting yourself up for a failure.
29% conversion rate. Pretty poor but not surprising. My recomendation is to set more SMART goals. Certain goals didn't convert mainly to reduced traffic. My recommendation is to increase the traffic through the Social network.
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