Inbound and Outbound Marketing
Pull and Push strategies.
Inbound (Pull) - Customers come to you. In this strategy your content is what pulling people in organically. The customer is centered in this philosophy and that is to be as helpful as possible to the customer. Impowering them to make their own decisions. Attracting visitors because they find your content helful to them (Naomi 2020). Having good social etiquette, being helpful and not getting in the way. (Hubspot 2018)
Common Inbound Channels are a blog, social media or website. Tailor each to a stage to the buyer journery.
1.Attrract - Create good and rich content, Keywords, Think about being helpful to the customer persona.
2.Convert - Having clear calls-to action, landing pages
3.Close - Follow up emails, Customer relationship management, Analyse interactions
4.Delight - send Surveys, create Smart content, Create personalized content
Outbound (Push) - You go to the customers. Interrupting people. For example an email or even a billboard. Pushing your brand to as many people as possible. Traditional marketing strategy. While brand awareness could increase, marketing has changed and there are many problems with outbound marketing. For example Ad blocker or spam email filters.
What do you think of Inbound and Outbound Marketing?
References
Kendal 2020
Hubspot.com
Pull and Push strategies.
Inbound (Pull) - Customers come to you. In this strategy your content is what pulling people in organically. The customer is centered in this philosophy and that is to be as helpful as possible to the customer. Impowering them to make their own decisions. Attracting visitors because they find your content helful to them (Naomi 2020). Having good social etiquette, being helpful and not getting in the way. (Hubspot 2018)
Common Inbound Channels are a blog, social media or website. Tailor each to a stage to the buyer journery.
1.Attrract - Create good and rich content, Keywords, Think about being helpful to the customer persona.
2.Convert - Having clear calls-to action, landing pages
3.Close - Follow up emails, Customer relationship management, Analyse interactions
4.Delight - send Surveys, create Smart content, Create personalized content
Inbound marketing strategy : Tips for a successful implementation
What do you think of Inbound and Outbound Marketing?
References
Kendal 2020
Hubspot.com
Great post. Good use of images and all round summary of inbound and outbound. For my view on it, check out my blog post. I think you will find our takes v. similar. Take care!
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