That's the estimated number of ads the average person will see on a daily basis. (Clario 2020) Most of which go unnoticed or actually avoided all together like those very flashy annoying pop-up ads that appear on your screen.
Cutting through the clutter is tough but rewarding when done right. That why pretty much every business uses ads a channel.
The marketing rule of 7 suggests that in takes seven interactions with a brand before consumers purchase something. (Naomi 2020) The Phrase 'If you throw enough shit at a wall, some of it will stick' comes to mind, it's Australian in origin I believe, so pardon my French.
Knowing your target audience is paramount before engaging in ads. Customer personas can be used to understand who your customer is and where they are in life and where they are online.
A digital Marketing Strategy should harness POEM. Paid, owned, and earned media. Combining for a balance stragey.
Looking at Paid media today, and there are many options online, but one really stands out. You guessed it. Google Ads.
There are many perks to the Goolge ads platform. They are totally controllable and measurable. Targetable and in fact all the 'ables. It seems to be the best option to run and manage campaigns. The insights learned from analytics will help make better decisions in the future.
What do think about using Ads as a channel in a digital marketing strategy?
Refrences.
Kendal 2020
Atamaniuk, M., 2020. How Many Ads Do You Actually See Daily?!. [online] Clario.co. Available at: <https://clario.co/blog/live-secured/ads-seen-daily/> [Accessed 17 July 2020].
Hi Jonathan - nice post!
ReplyDeleteCompletely agree, it's all about knowing your target audience and making those ads targetable, measurable & the other 'ables :)
Hi Jonathan, great post. You're getting them published quicker than me...I've no idea where the time is going. 5,000 - wow, that is scary. It's a much bigger industry than I think I appreciate. I am totally with you, you need to understand your audience before targeting. Efforts would be futile otherwise I think. Good luck with everything and Peace Out also! Oh, and see my blog for what I think about Ads in the DM Strategy:! https://ciarasmemos.blogspot.com/2020/07/ads-digital-strategy.html !
ReplyDeleteCiara