Influencers and Affliated Marketing
Working with influencers to promote your business can be really effective. For example Casey Neistat. A film-maker now mostly known as a YouTube influencer and full time vlogger. You might have seen him before snowbarding in New York city or reviewing the Ethiad A380 (THIS IS THE MOST EXPENSIVE PLANE TICKET IN THE WORLD)
Business from Airlines to smartphones to skateboards, all want Casey to review their product or service because of the potential awareness, web traffic and positive association it could create from Caseys hard earned fans and followers watching him talk on a video. His videos views are in the millions and people come back because his videos interesting, authentic and entertaining, not to mention incredibly well edited.
Check this out, when NIKE asked Casey to make a movie about #makeitcount (and promote their fitness watch)
Affiliate Marketing is an online marketing advertising channel that enables merchants to extend their online marketing sales force by using other businesses & sites as affiliates. (Naomi 2020)
Basically it's when influencers bring new customers to a business by linking that business to their content and the influencer recieves a commision on the sale that comes through their link or promotion code. It is really common to see online nowadays.
Do you know any examples of good influencer marketing or affiliate marketing? Leave a comment below!
Refrences
Naomi 2020
Neistat. C. https://www.youtube.com/watch?v=qRv7G7WpOoU
Business from Airlines to smartphones to skateboards, all want Casey to review their product or service because of the potential awareness, web traffic and positive association it could create from Caseys hard earned fans and followers watching him talk on a video. His videos views are in the millions and people come back because his videos interesting, authentic and entertaining, not to mention incredibly well edited.
Check this out, when NIKE asked Casey to make a movie about #makeitcount (and promote their fitness watch)
Affiliate Marketing is an online marketing advertising channel that enables merchants to extend their online marketing sales force by using other businesses & sites as affiliates. (Naomi 2020)
Basically it's when influencers bring new customers to a business by linking that business to their content and the influencer recieves a commision on the sale that comes through their link or promotion code. It is really common to see online nowadays.
Do you know any examples of good influencer marketing or affiliate marketing? Leave a comment below!
Refrences
Naomi 2020
Neistat. C. https://www.youtube.com/watch?v=qRv7G7WpOoU
I've never heard of Casey before! I'm clearly not down with the kids... haha I'll have to check him out! Nice post, good luck with the rest :)
ReplyDeleteWoW!! What a guy huh.. I thoroughly enjoyed the videos. Never heard of him before. Just goes to show that with the right right skill sets, anyone can be an influencer. Very good read. Good luck on your final assignments!:)
ReplyDelete