Using Social Media as part of your Digital Marketing Strategy

Social Media has taken many steps forward in the last decade, but still has a long way to go.

Seems like so many platforms, apps and trends come and go these days. Only to replaced by the next innovator or to be bought by Facebook. 

The real beauty of social media is its ability to reach far flung corners of the globe and connect us in a matter of seconds. It's no wonder why social media is used by us and business' alike today.

Connecting with your audience, building your brand awareness and increasing conversions are just a few benefits of having a social media strategy as a business as part of an overall digital marketing strategy.

Here's what a social media strategy for Hydrofood would look like.

1) Set Goals

• Objective - Grow Brand 

Social Media Goal - Grow awareness, Increase new users on website by 100% in 12 months by posting regularly on different social media platforms.

• Objective - Drive Sales 

Social media goal -  Coversions, Increase Sales by 70% in 12 months with series of videos on Youtube.

• Objective - Customer Service 

Social media goal - Engagement, Answer all direct queries within 24hrs.

2) Track Metrics

• Grow brand  

Volume
Traffic
New followers
Shares

• Drive Sales

Conversions
 Email signups
Links from content

• Customer Service 

Comments
Mentions
Emails

3) Research competiton

The main competition uses Instagram (>1000), Facebook (>1000) and LinkenIn (<100)

4) Choose your platform

• Blog

Strategy - by-weekly and Quaterly editions, metrics

• Instagram + Facebook

Strategy- Usings stories for a daily updates, follow others, Photography of produce, facilities, staff, Advertising, Send produce to chefs and cooking influencers,  Eviromental content, Agri-Tech content, Engagement with users, Links, Events, Q+As, Feedback and suggestions, metrics

• Youtube + Podcasts

Stategy- Virtual Tour of the facilities, Technology explained videos, Benefits of hydroponic production, Start or sponsor a cooking/cocktail series using Hydrofood produce, Gardening series explaining home Hyrdoponic equipment, Ads, Links to website, metrics

• LinkenIn 

Strategy - Create an Engaging page, Link with business contacts and source employees. Link blog posts from the website and other content from social media to LinkenIn, metrics

• Podcasts

Strategy -  Podcasts featuring industry leaders in Agriculture, Technology, Business, Entrepeneurship, Science, Health, Education, Politic, discussing various topics, questions from listeners

5) Create a calender

Planning content ahead of time to preview events and important days that will help achieve the goals and objectives set out.