Organic Search Engine Optimization

Organic Search Engine Optimization, is the 'process of optimizing your website to get organic, or un-paid traffic from the search engine results'. The most used search engine is of course Google.

Google's goal is to provide the best possible results for users, the goal of Organic SEO  is to create a website and content that is worthy of Google's top ranking'. [1]

For your website to do this effectively you have to know the search engines guidelines and how the bots are going to rank. Check out this link to see how google follows these 'Strict' guidlines to provide the best results.

Search Quality Evaluator Guidelines 

So when someone makes a search, the search engine bots follow these 3 steps to deliver results;

1. Crawl: Scour the Internet for content, looking over the code/content for each URL they find.
2. Index: Store and organize the content found during the crawling process. Once a page is in the index, it’s in the running to be displayed as a result to relevant queries.
3. Rank: Provide the pieces of content that will best answer a searcher's query, which means that results are ordered by most relevant to least relevant. [3]

Here are 5 Strategies to optimize your site for Ogranic SEO.

-Keyword Research, include keywords that are relevant to your website and also to internet searches, use them in detailed descriptions of images and alt tags ,videos, titles of pages, in the body of your content, and in links.

-Content Creation, Quality Content needs to be informative and relevant to an organic search. Keywords play a part in your content creation. Your content creation is an answer to a question about the keywords you choose.

-Creating an internal linking profile, Ensuring that your site pages include links to other pages on your site so search bots can appropriately crawl and index your site.

-Adding multimedia to content, videos, images and graphs, engage with users in a different way than text. This can increase 'dwell time' on your website which is an imporant ranking factor for Google's algorithim

-Usability, Simplifying your site’s navigation so visitors can find information quickly and efficiently, ensuring your buttons and forms load properly, and updating your site’s design. Optimizing page speed and load time.

Click here to go to WebFx for more detail on Organic SEO and Orangic SEO Strategies

This is a really quick and very imformative video on SEO and how it works! 

 -Takeaway Statistic
The top 3 organic results get over 70% of clicks. That why organic SEO is important.


References;
https://moz.com/beginners-guide-to-seo/how-search-engines-operate [3]
https://www.google.com/search/howsearchworks/algorithms/ [2]
https://www.webfx.com/internet-marketing/organic-seo.html [1]
https://www.youtube.com/watch?v=D7UxlkwdYc0