Google Analytics - What metrics should we measure for success?

What is Success anyway? 

There are so many measurable metrics on Google Analytics that at first it's quite easy to feel bewildered and somewhat unsure of this all knowing machine.

A sea of data, waves of graphs, diagrams and reports that give insight into website's performace, but what are the metrics for Success?

Success can mean so many different things to so many different people, but ultimately it can mean whatever you want it to. 

Maybe a bit simple but this is how I see it, choose the right goals that mean success to you.

Here's a great TED TALK, about success and goal setting, and something that was new for me, OKRs. Objective and Key Results.

"Our leaders and institutions are failing us, but it's not always because they're bad or unethical, says venture capitalist John Doerr -- often, it's simply because they're leading us toward the wrong objectives. In this practical talk, Doerr shows us how we can get back on track with "Objectives and Key Results," or OKRs -- a goal-setting system that's been employed by the likes of Google, Intel and Bono to set and execute on audacious goals. Learn more about how setting the right goals can mean the difference between success and failure -- and how we can use OKRs to hold our leaders and ourselves accountable." [1]

SMART Goals.

Following these steps to plan your goals and how you will achieve them, will lead to "success" however you choose to define it. Goals that are specific, measurable, attainable, relevant and timely are more likely to succeed than making random goals and falling of them because they are vague or unattainable to begin with,

-Example 'The Remarketable Blog'.

I will be updating this post in the coming weeks with screenshots of my goals and their progress(hopefuly) on Google analytics, but for now let's leave it there and let me ask you a quick question.

What does success mean to you? And how do you measure your own success? Please let me know in the comments below!

If you made it to the end thanks for reading, please reward yourself with a quick meditation to help reduce anxiety, clear the head and rest your eyes. I hope it helps you like it helps me!

Have a great day!